Trident Smiles Dental partnered up with HUDAC before the grand opening of their first location in 2019. In order to successfully enter a highly competitive dental market, their unique vision had to be well executed and infused into every aspect of the dentistry.

Our 360° partnership began with developing beach resort interiors and equipping them with state of the art technologies. We collaborated with the entire team to streamline practice management apps, email marketing and automations, reviews gathering, recruitment and more.

To create consistent online and offline experiences, a strong brand positioning, identity and language were required. The aim was to communicate comfort in all aspects of the brand. The kind of pain-free and stress-free comfort patients experience during every treatment.
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A new logomark, embodying "dentistry from the heart", was the foundation for all touchpoints. Professional and modern, yet playful and welcoming, the logomark combines the symbol of the industry, the tooth, with the symbol of the indispensable heart and empathy.

The primary Ocean Blue and Deep Blue colors represent the dentistry's beach resort theme. To accompany them, we developed a soothing and complimentary five color pastel palette. All brand assets are also enhanced with vibrant brand photography and a dynamic serif and sans-serif font combination.

With the visual identity and brand language at hand, we developed a fast-loading and conversion-focused web experience on Webflow. The website is seamlessly integrated with NexHealth booking system, Dentrix Ascend practice management and conversion tracking softwares.

The future of dentistry is digital and the new generation of patients will not come through word-of-mouth. From first impressions all the way to appointment booking, 99% of Trident Smiles Dental's patient onboarding process is now online. No form replies or calls required.

Client website: www.tridentsmilesdental.com

To establish Trident Smiles Dental as the premier Sillicon Valley provider, advertising campaigns had to target niche patient demographics right from the beginning. This meant targeting exact zip codes, employers, interests and even specific insurances and PPO plans.

Elaborate audience building, vigorous monitoring and distinctive creatives all led to a premier patient base and large savings on allowed ad spend. As a consequence, Trident Smiles Dental was able to successfully leave the Delta Dental network in 2023.

Social media and authentic social presence played a crucial role in Trident Smiles Dental's success. Within a year, their TikTokaccount experienced remarkable growth, accumulating over 50,000 followers. Viral videos garnered millions of views and sparked thousands of discussions on dental tips, hacks, and controversies.

Diligent content planning and production involved collaborations with local photographers, influencers, UGC creators and patients. Active engagement and production of high-quality original content introduced the clinic to local audiences, educated existing patients, converted leads and improved SEO ranking.

Trident Smiles Dental expanded and doubled the capacity of their Sunnyvale location in July 2023.‍